In 2017, we saw an increase in flat site design, more use of full-screen videos and photos on site layouts, and quite lots of parallax scrolling.
In our fast-paced world, we expect some site design tendencies will be seen by 2018. Listed below are a few design features we expect to see become more popular in modern 2018 site design:
1. Animated Logos
(Move your mouse over the logo over to re-animate)
One of the greatest up and coming trends for websites in 2018 is that the use of animation — especially logos. Firms can accentuate their brand, or put in a bit of pleasure for their site, via the use of some simple animation.
2. Animated Site Parts
As flash site elements are almost extinct, new technologies is allowing for animations which are compatible with each web browser and mobile apparatus. Animations are a wonderful way to keep users engaged in your site, and they’ll likely click more, navigating to other pages to see what else they could find. They may even raise the number of social media shares your site receives!
We expect to observe companies creating SVG along with jQuery animations in their websites to draw attention to specific services or special offerings. Animations will be place on virtually every business site.
3. Better Photography
Pictures may be the only difference between a site that is wonderful and a site. With all these alternatives for free stock pictures (Unsplash and Pixabay are merely a couple), and reduced price stock photography subscription services like Envato Elements, web designers have more accessibility to great photos than previously.
Businesses are also investing more in their very own brand image, working increasingly more with professional small business photographers to create customized graphics for their site. In 2018, we will continue to see large photos dominating the internet space, and we call to likewise see full site color schemes revolving around the photos used.
4. Improved Mobile Friendliness
As we all approach 2018 it is no secret that web site mobile friendliness is an important factor for any business that relies on generating business online. On April 21st, 2015 Google rolled out modifications to its algorithms which expanded its use of some websites responsiveness and user friendliness on mobile devices as a ranking factor. Based on Statista, 43.03 percent of Internet visitors Q3 of 2017 has been from mobile phones. While this number may vary based on industry it is clear this to succeed mobile friendliness can not be discounted.
How do we maximize cellular conversions?
- Believe with your palms. Ensure the user does not need to zoom in our out to seek out information.
- Be Responsive. Keep sizes and all devices in your mind. That there are plenty of display sizes individuals will be viewing your site.
- Make it quickly. Your customers do not have a long attention span.
- Allow it to be easy to locate where you are, name, telephone number and contact type.
- Keep the design simple on mobile. Its okay to have a big lovely site display on large desktop monitors, but also make it easy for your visitors that are .
- Take advantage of geolocation. Geolocation may be used offer promotions, check in-store accessibility, to provide instructions, and connect to social platforms.
- Test, Test, Test! ( then check again). Check on all apparatus.
Benefit from your existence that is cellular by optimizing your site to make it easy for your customers to use.
5. Big, Bold Typography
Aside from your physics professor, no one wishes to read a term paper when landing in your site. In 2018, we will see more websites using large, bold text as design components.
Catch your website visitor’s attention with a creative snippet That’s easy to read, a Fantastic question or your tagline and delivered at a way. Select a font Which Makes your brand stand out and pushes the message home. The human attention span is not one which affords us the time to have a message to consume. Make your message daring big and creative and it will be easily digestible by the web visitor.
6. High-End Graphic Design Elements
More and more, graphic designers are engaging to participate in their site development project. We forecast which graphic design is going to be used generating more interest and engaging customers.
7. Increasing Use of Video
Since the inception of the TV age, video has become an integral part of our lives as the medium to communicate information. As it pertains to your website, this is no different. Video is a simple way for your customers to engage in your message. Employing a video is a terrific way to showcase your new personality in a manner that sticks with customers.
Search Engine Optimization is just another benefactor of well thought out content that is video. The more your visitors stay on your site the better Google rankings will likely be achieved. Hold your customers’ attention and also the search engines will understand your site has content relating to specific search conditions.
Use video to tell the narrative of your company, display testimonials or show a product use. The more frequently you supply content which catches your customers focus, the better outcomes your site will produce.
8. Search Engine Optimization and Social Media Marketing
While not technically a site design fad, we believe that business owners are going to grow more aware of how customers are finding them and will pay more attention for their search existence. Higher investment in SEO and internet marketing services has been a tendency for the past couple of decades, and will most definitely become 2018.
Business owners are going to hire Marketing Managers to operate in social websites and their SEO. Others are going to work with their site development or SEO company to help bring their site higher. We forecast that will peak this year and media websites that are social will again adjust their calculations to keep up with the influx of ads that are paid.
Are You Going to Make the Most of New Web Layout Trends?
Graphic design components and animation may add a lot to an otherwise static site, but they can be expensive to execute. Will your company invest more in their site design to keep on top of the up and coming site design tendencies for 2018?