Marketing Audit

ICS provides a comprehensive, systematic, independent, and periodic examination of a company's marketing function including the environment, objectives, strategies, and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company's marketing performance.

The marketing audit covers all marketing areas of a business. It assesses the following elements of the marketing process:

• marketing environment
• marketing strategy
• marketing organization
• marketing systems
• marketing mix
• marketing productivity and profitability

A detailed report is presented to the management of the organization at the conclusion of the audit.

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